Daniel Yen | Search Marketing
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Search Marketing

Guerilla Marketing

25.06.2014 in Display Advertising, Search Marketing

Guerilla Marketing is traditionally used by small businesses with limited resources, large businesses have adopted it as well. Competition There are literally lots of ways to correctly & ethically offer your product as an alternative to a prospect searching for your competitor’s brand. If you…

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Click Attribution Modeling

10.02.2011 in Attribution, Display Advertising, Search Marketing

Many of us in Marketing think about post-click, last-click and first-click attribution.  How can we credit the various marketing channels efforts from identifying the original click and ensuing re-visits that resulted in the Action or Sale. Here are my thoughts on this matter … http://danielyen.com/digital-thought-leadership-series/the-display-banner-chain-reaction/

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