Daniel Yen | Display Advertising
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Display Advertising

Guerilla Marketing

25.06.2014 in Display Advertising, Search Marketing

Guerilla Marketing is traditionally used by small businesses with limited resources, large businesses have adopted it as well. Competition There are literally lots of ways to correctly & ethically offer your product as an alternative to a prospect searching for your competitor’s brand. If you…

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Click Attribution Modeling

10.02.2011 in Attribution, Display Advertising, Search Marketing

Many of us in Marketing think about post-click, last-click and first-click attribution.  How can we credit the various marketing channels efforts from identifying the original click and ensuing re-visits that resulted in the Action or Sale. Here are my thoughts on this matter … http://danielyen.com/digital-thought-leadership-series/the-display-banner-chain-reaction/

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site traffic measurement

Banner Xchange

19.07.2009 in Analytics, Attribution, Display Advertising

Yahoo’s APEX … What could have been Yahoo’s shares was sitting at less than 40% lower than when Microsoft offered the Magic US $47.5 million. Out of that seemingly impossible situation came the APEX project – An open to all and for all Banner Exchange…

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banner example


19.07.2009 in Display Advertising

A few Banner Metrics CPI – Cost per Impression is one of them and this means that the Banners you see displayed on your Webpage is however counted as an impression and the advertiser pays for it even though it is not something a viewer…

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